In what is shaping up to be a "battle for the mobile job seeker". SEEK has finally released the first stage of its mobile arsenal. The new SEEK mobile website is a very simple site that automatically detects and then redirects users who view the main site to the mobile version http://m.seek.com.au/
The SEEK mobile site is less bulky than MyCareer's iPhone app, and is available on all mobile devices (NOT just limited to the iPhone like most other job boards and recruitment agencies).
Advertisers with Premium and StandOut job ads are not forgotten. Premium job ads really STAND OUT at the top of search results.
The site has all the standard bells and whistle functions/features of other mobile job sites including..
Job seekers can register or login to their existing SEEK account.
Users can save (shortlist) jobs and searches to their SEEK account and apply at a later stage via the main website.
Ability to forward jobs to a friend
Switch from mobile to the standard site at any time (vice verca)
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Kitty (12:20pm Sunday 28 November 2010)
Well it is nice to hear that SEEK.COM.AU has finally come to the party with some thing for the iPhone.
How ever one of the main issues I personally have is that when I check my SEEK email on my iPhone and select a job link, which automatically opens Safari I get a message then saying that "Safari cannot open the page due to too many redirects". Even if I trying just going to http://m.seek.com.au/ it comes up with the same issue.
Thanks for the feedback. The issue you've mentioned is a Safari / iPhone issue rather than a SEEK issue but if you email me your contact details to ceaton at seek.com.au I'll arrange for one of our team to call you to sort it out.
Matthew (9:38am Sunday 09 January 2011)
So it's available on every phone browser? Then why can't my phone access the mobile seek website?
Jimi (6:40pm Saturday 11 February 2012)
I'd rather have a seek.com.au iPhone app than have to deal with safari.
Add 2 cups of creativity, a message, a few "below the line" suggestions and target the correct audience. Don't you just love the creativity of marketing agencies? Some people may find them a bit weird while others marvel at the creativity. Below are some of my other favourite job search videos (besides the Monster/CareerBuilder Superbowl ads). I can't remember this TV campaign from MyCareer ever going to air. Do you?
MyCareer HeadHunter
Sean Choolburra in ads promoting Indigenous Jobs Australia
MEGT Apprenticeships
CareerOne - Success as you see it
Shopping Trolley Mecanic - SEEK's If it exists campaign
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Android has overtaken Apple's iPhone iOS in market share. Data from Gartner reports the stunning rise of smartphone market share of 1.8% in 2nd Qtr 2009, to 17.2% in 2nd Qtr 2010.
Basically, Android is a mobile operating system developed by Google and based on a modified version of the Linux kernel with apps built in Java. Many different phones and mobile devices use Android as their operating system including HCT, Motorola, Samsung, LG, Sony Ericsson, Acer, Dell, etc.
Apps are not restricted to the Market, you can freely distribure and download apps from any website, Bluetooth, MMS or via SD card. All you need is the installation file. It's no suprise that more users download free apps 64.3% compared with paids apps 35.7% so far.
But what does this mean for you as a Recruiter?
Yes, you could spend hundreds or even thousands creating a native app for the OS, but your energy should be focused on creating a mobile optimised website for all devices. From the mobile website you can then create app frames for these native devices.
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There is more to the story than this. It's a classic case of how to blow a huge market lead.
Apple made a monumental blunder when it locked itself in to AT&T as the only carrier that would work with (unlocked) iPhones. (And I think they are contracted to AT&T for another two years or so.)
Quite simply: AT&T sucks. Their coverage is very poor, the call dropout rate is incredibly bad, and overall the user experience of iPhones is very bad because of this - and people bag them unmercifully.
I was at the Business of Software conference in Boston last week and was shocked at the magnitude of the problem. My trusty iPhone, which works magnificently everywhere else in the world, from Beijiing to Siberia to Milan, worked badly in Boston.
So Android has been allowed to catch up and overtake the iPhone. Crazy. This is at a time when the BlackBerry market is ripe for the plucking (I read recently that only 46% of US BB users intend to stay with BB).
Also don't forget Apple's recent software and hardware blunders (eg: iOS4 on 3G handsets, or iPhone 4 bad reception, lack of security etc).
Apple and Google are both more innovative than the mobile OS incumbents, but both inexperienced in mobile design. (eg: When did you ever see a Blackberry with reception issues? Never).
Every major player will be competing for share with a rapid iteration schedule for quite some time yet. The landscape will remain fragmented for the foreseeable future.
Bottom line: The more open your development to the most platforms, and the most able to change, the better.
Australian Job Board Statistics measuring the total unique browsers during September 2010. Data source - Nielsen NetRatings. SEEK 4.128m, CareerOne 1.591m, MyCareer 1.323m
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These figures are only domestic for Australian visitors - for international ones add a further 7-8%. Of that international traffic at least 50% comes from New Zealand and the UK.
I would say it is at the point where reporting the top three is becoming a little worthless. Not much changes. Seek continue to dominate and Careerone and MyCareer stay around about the same. Maybe it would be better to report what is happening further down the ranks, at least there is a greater chance something interesting may be happening. I guess the challenge is that not all the 'minor' players see value in (or have the cash) to subscribe to Nielsens though.
Another thing to consider is that as the industry has evolved well past one dimensional traffic volume numbers, it would be great to see some measurement data come out that showed 'quality' along with or rather than 'volume'. As we all know volume does not equal quality. I guess the challenge is how could you measure quality and what is considered quality?
looking and working toward the day when Job Seekers are "alerted" to suitable Job opportunities on their mobile platform (today the mobile phone) and are responding from this devise skirting around the web job boards.
If only "we" included all the recruiters out there ;)
The measurement also depends on how you define quality.
One of our largest customers takes a very brutal approach to measuring the performance of the recruitment advertising products they use. They don't track how many candidates came from each job board, they simply record where the candidates whom they place came from!
The latest RCSA Quarterly Business Manager Survey (Apr - Jun 2010) focused on a number of on-hire and contract employment questions. The survey notes that both business confidence and expectations of growth have eased since April. Growth has dropped from its historic high 1 point to 72.5 while members expect next quarter’s business volumes to drop to 7.9% compared with last round's level of 8.9%.
Another interesting point is the number of applicants for positions continues to drop, it is becoming harder to find appropriate candidates, there is a small decline in the level of skills available and a drop in appropriate attitudes.
Nearly all respondent believe clients choose on-hired services to absorb demand peaks, 89% to cover short term employee leave and 70% to select potential hires.
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October is set to be a ripper of a month with a number of BIG mobile product set to be released across the industry from a number of job boards and technology providers. I've been following the evolution of Jobserve mobile offerings for the past 12 months and the latest release is a mobile version of it's Resume Search service dubbed Jobserve Connect Headhunter.
Search for candidates - the search options are the same as the JobServe CV Search
Access candidate’s profile details including skills and CV. Email the CV to your email address
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robyn (11:40pm Monday 01 November 2010)
i had aussie resumes program back in early 2000's but i never got any updates and they have told me to ping off because i can't seem to comprehend why they didn't update me with emails to say their products were chaning/being upgraded.
can they do this to me - the problem i have is the old software is not supported by them any more and i can't update my old resume as i can't access the software on my comptuer.
if they can get away with telling me to piss off who can you suggest that is try with a resume program - one that i can add parts to and leave parts out that aren't relevant - if that makes sense - that is what i liked about the aussie resume - i could use sections and leave sections.
Robert Half recently interviewed Carey Eaton, CIO at SEEK on the role (and career path) of a CIO. It's quite interesting to hear why SEEK is not a technology company and his views on the marketplace.
How do you think your industry will look in 10 years time?
The key thing for job hunting or any marketplace business is the idea you don’t miss out. People are always going to look for jobs, and they are always going to want to be in the place where there are the most opportunities so they don’t miss out. Having that marketplace is the key and I can't see any scenario where that marketplace world is going to disappear.
I do think the idea that the marketplace "is a website" is perhaps a limited view of that. Yes, you can see by the distribution of technology, the consumerisation of mobile, and those thoughts of things, but how you access the market is going to change. Whether it’s at a device level, or what sort of time you access it, or the form you access it - the marketplace of about how people look for jobs, or how employers look for talent that marketplace is always going to exist. The marketplace that has the most opportunity or the most people in it or the most options for employers is going to be the marketplace where everyone wants to be and so that’s very important. Whether that’s a technology thing.. I don’t think so. Technology will be important to that, but that marketplace will exist.
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Last week, Microsoft released a beta version of the new Internet Explorer called IE9. I am not a big fan of IE, but I actually can't contain my excitement over some of the new features.
Although a full release is a few months away and main stream adoption is a few years. The beta version not only includes greater HTML5 and web standard compliance, but also the ability to turn any website into an application on the Windows taskbar. Websites can be pinned to the taskbar, providing users with a one-click option to a their favorite websites. It also includes Windows 7’s jump lists; any website that supports them will provide a quick menu to its most popular webpage’s!
The code to make jump lists available is quite straightforward. A new meta tag called “msapplication-task” is available in IE9 which allows you to define the navigation for your pinned website.
This is great news for any website/online application to create useful quick links for the users.
In a blog post last week, Michael Kordahi looked at how Fairfax have rolled out the new feature across some of their sites. In the example below he pinned MyCareer to the task bar with the jump list showing previous searches and common tasks.
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I really do love RSS feeds. We have written about the use of using RSS feeds in job searches and also creating your own RSS feed previously. RSS feeds save you TIME and increases PRODUCTIVITY. This presentation by David Swinney sums it all up.
RSS is a key part of social media
All job sites should have RSS job feeds
RSS feeds and automation can save you significant time
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Technology is moving at a rapid rate. Working out what will be the next big thing is a challenge for most. Should we invest now or wait for the technology to mature. Gartner's Hype Cycle Special Report for 2010 (PDF) consists of 75 individual Hype Cycle reports, each of which gives a snapshot perspective of a key area of IT or business.
Although most Recruiters are still working out how to effectively use their own database. Some recruiters are already utilizing cloud/SaaS services, Tablet PCs, Geolocation, etc.
User experience and interaction, including devices such as media tablets (iPads etc) and 3D flat-panel TVs and displays, and interaction styles such as gesture recognition and tangible user interfaces
Augmented reality, context and the real-world Web. Augmented reality is a hot topic in the mobile space, with platforms and services on iPhone and Android platforms, and it represents the next generation as location-aware applications move toward the plateau. Other elements such as 4G standard, sensor networks and context delivery architecture are evolving more slowly, but they will play a key role in expanding the impact of IT in the physical world.
Data-driven decisions. The quantity and variety of digital data continue to explode, along with the opportunities to analyze and gain insight from new sources such as location information and social media. The techniques themselves, such as predictive analytics, are relatively well established in many cases; the value resides in applying them in new applications such as social analytics and sentiment analysis. Cloud-computing implications. Cloud computing is just topping the peak, and private cloud computing is still rising. Cloud/Web platforms are also featured, along with mobile application stores, to acknowledge the growing interest in platforms for application development and delivery.
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Its about right when it comes to cloud computing I would say. About a year a go, the world couldn't stop talking about it, it has since slowed down. With the NBN on again, the talk will start again but will hopefully matured somewhat.
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In what is shaping up to be a "battle for the mobile job seeker". SEEK has finally released the first stage of its mobile arsenal. The new SEEK mobile website is a very simple site that automatically detects and then redirects users who view the main site to the mobile version http://m.seek.com.au/
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Like the Apple Appstore, Google has its own "Android Market" allowing developers to publish their apps without any restrictions. Earlier this month, Google announced the Android Market will support selling of paid apps from Australia - great news for local developers wanting to sell their applications. 
Search for candidates - the search options are the same as the JobServe CV Search
How ever one of the main issues I personally have is that when I check my SEEK email on my iPhone and select a job link, which automatically opens Safari I get a message then saying that "Safari cannot open the page due to too many redirects". Even if I trying just going to http://m.seek.com.au/ it comes up with the same issue.
Thanks for the feedback. The issue you've mentioned is a Safari / iPhone issue rather than a SEEK issue but if you email me your contact details to ceaton at seek.com.au I'll arrange for one of our team to call you to sort it out.