The first step in putting together an effective social media strategy is to understand the dynamics of the landscape. With social media, it is more important than ever to listen to what is being said before participating. What are people saying, how is it being said and where are they saying it?
Using a comprehensive monitoring strategy, it will help you define your online corporate brand identity and help ensure you are engaging with these new platforms effectively.Monitor the social media platforms for discussions on both your company and the competition to determine the value of the platform and the discussion as well as to help understand what is impacting your brand. Look for the platforms that your customers, prospects and the industry influencers are using. If you find your brand or industry discussions are focused on one or two platforms, you can concentrate your efforts.
Monitoring will not just help you understand which platforms are the most important for your brand, but also the style and tone of the discussions. All social media platforms are different. While some lend themselves to a more formal tone, such as Linkedin, others are about more informal conversation and thoughts, such as Twitter. Both may be equally valuable to your overall strategy but require different approaches.
By listening to the discussions on each you will understand how to best approach the different audiences. Some may be used as a way to promote company activities and others may be more useful in interacting with your customers, uncovering potential sales opportunities and learning more about your industry. Be careful not to use the forum as a means of selling your products and services, some groups may consider this to be a form of spamming.
- Part 1 - Overview
- Part 2 - Take Time to Listen, Don’t Just Jump In
- Part 3 - Identify Spokespeople, Don’t Dilute the Message
- Part 4 - Communicate the Strategy, Don’t Allow for Confusion
- Part 5 - Set Priorities and Goals, Don’t Try To Do It All
- Part 6 - Provide Consistent Content, Don’t Simply Dabble
- Part 7 - Find Quality Followers to Engage, Don’t Worry About Numbers
- Part 8 - Be Prepared for Success, Don’t Forget to Plan
- Part 9 - Evaluate Impact, Don’t Continue Blindly
Most importantly, keep in mind that social media is about conversation and in many ways reflects the same basic tenants of traditional PR strategy and outreach.
There are hundreds, if not thousands of twitter accounts that automatically distribute jobs or “feed” these into the system. When a user clicks on the link they are redirected to either a 2 framed webpage with the job in one frame, and a small top/bottom frame with the competitor’s details/slogan/apply now links. The other option (which is quite complex to program) is to overlay the existing “apply now” link or image with YOUR application form link.
One of the biggest changes to the job board landscape this year would have to be the new 
From a job seekers point of view, the sites structure and layout has been left much the same, with all the "static" pages - job seeker resources, ask Kate, research companies/recruiters, etc left the same.
Unfortunately with any review, comes some criticisms. 
Another small addition was the inclusion of "Other" countries in the location drop down. The expanded list of locations and job classifications has also been added to the main 
